Sperry is an iconic heritage brand that had drifted into “yacht club preppy” territory, alienating younger, more active audiences. We re-anchored the brand in its adventurous roots by channeling the intrepid spirit of founder Paul Sperry—developing an end-to-end idea system and multi-channel campaign. Driven by our platform position “ODYSSEYS AWAIT," the work shifted perception so decisively that Sperry leadership hailed the line as an absolute "home run” for the brand’s repositioning.
Honoring the adventurous spirit of founder Paul Sperry, we developed SPERRY’s The Odyssey Project to inject new energy into the Sperry brand. We sent 80 influencers on transformative, sea-bound adventures across the globe, inviting them to push their boundaries and share their raw, epic stories with the world via social media.
